Gruen – The Pitch
Smartarses
Video
Background
For our 6th instalment of ‘The Pitch’, we again, were served with the task of “selling the unsellable”. This time, the brief was to convince Aussies to switch from smartphones, to dumbphones.
Result
Our insight stemmed from the notion that with all of us becoming more dependent on technology for the most basic things, we realised how destructive our smartphones are to our life skills. You could ask, Who’s controlling who? ”.
This resulted in a super fun and slick execution we called “smartarses”, where we personified the humble smartphone and created a story about why Smartphones actually make you dumber.
Related work
Gruen – The Pitch
Buy nothing day
TV
