Labsolutely

Leaslab

Campaign

Background

Leaselab wanted to shake up the novated lease market and stand out in a crowded, often “boring” category.

We teamed up with rising comedian Bron Lewis to inject humor and personality, turning complexity into fun. The campaign’s hook, “Lab-solutely”, captured how easy a novated lease can be with Leaselab, making the brand memorable and shareable.

Result

The campaign grabbed attention through digital, BVOD and social – sparked conversations, and delivered real impact. Leads surged, growth accelerated, and Leaselab proved that a bold, personality-driven approach could cut through even the stiffest competition.