

Leaselab Australia
Brand Identity
Branding | Digital | TV | Radio
Background
A dynamic, Australian owned and operated novating leasing brand that came to Balance wanting a rebrand to reflect their mission of personal, tailored leasing. Why do they call themselves ‘The Lab?’ Because they do more than just finance – they can put customers in their dream car by enabling them to pay ALL its costs including insurance, registration, maintenance, fuel etc, before tax. They explore all options to give you the BEST novated car lease for YOU – not for someone else. As an employer, to reduce administration costs giving members of the organisation a far better alternative than a company car.
Result
The new branding captures Leaselab’s modern, fresh, and forward-thinking vision, Sleek, contemporary design and typography with a focus on a personal approach. The rebrand speaks to a new generation of drivers seeking flexibility and innovation in their vehicle leasing experience. The visuals and messaging highlight their commitment followed up with and seamless customer service, positioning them as the leader in Novated Leasing. This branding is not just a reflection of where we are today, but a clear signal of where the industry is heading and we wanted to position Leaselab at the forefront of that.
Full brand identity, style guide and social media campaign. An exciting brand campaign will be rolled out in 2025 – watch this space!







