

PanelTech Systems
Brand Identity
Naming | Branding | Digital
Background
Previously called ArchiSmart, a breakthrough prefabricated building solution that dramatically reduces building costs and construction time and can be erected with relatively unskilled labour. Our job was to first rename the company, develop new branding and style guides along with the vision of two advertising objectives. B2B: To introduce ArchiSmart initially to builders with high impact and fast takeoff. B2C: Market to consumers once established
Result
Our new and dynamic rebrand positions the company at the forefront of innovative, cost-effective, and efficient building solutions. We developed a new brand and wordmark that reflects their commitment to sustainability and affordability. The fresh approach to typography, colour and form brings this brand to the future and beyond. Full brand identity suite was produced including style guide, social media and a variety of printed collateral.











