Haymes Paint

Paint on Australia

Video | Print | Social

Background

 

Our brief was simple. Make an historic paint company an emblem for the new Australia. To sell this 85 year old high quality brand and its unique Australian made and owned credentials we extended its brand personality with humour and factual grit.

Result

 

Presented in unique style by comedian, author and TV personality Nazeem Hussain our insight was ‘modern Australia’ and the new campaign line of “Paint on Australia” was born. A series of TVC were produced along with a full 360 communication strategy including OOH, Print, digital and social. We also engaged with and grew a loyal family of trade partners with regular trade campaigns, giveaways, special deals and events around the national hub of Haymes Paint Shop, of which we also branded and rolled out livery across every store nationally.

Related work

Country Racing Victoria

As real as it gets

TV | OOH | Radio | Digital | Print

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