Pask Group

Project Branding

Print | Digital | OOH

Background

 

Pask is a leading Australian developer with a legacy of over 100 successful developments that thousands of Australians call home. Established for over 50 years, their reputation is built on consistently delivering premium residential communities in both Queensland and Victoria. Evolving beyond the business of greenfield developments, retail, commercial, medium-density housing and boutique apartment projects now form part of their growing portfolio. Pask is a family-owned and operated business.

Result

 

Working closely with key stakeholders and owner Dean Pask, Balance was key to creating cutting edge and bespoke campaign development of a wide number of projects for over 3 years. We were involved at every level of the marketing process. Our responsibilities included naming conventions of developments for residential, communities and commercial, branding and logo design, positioning lines, brand stories and narratives, brochure and marketing, animations, social media campaigns, videography and photography including drone.

Related work

LeaseLab Australia

Brand Identity

Branding | Digital | TV | Radio

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