by Eddie Coghlan | Oct 23, 2025
Leaslab Labsolutely Campaign Background Leaselab wanted to shake up the novated lease market and stand out in a crowded, often “boring” category. We teamed up with rising comedian Bron Lewis to inject humor and personality, turning complexity into fun. The...
by Eddie Coghlan | Jun 17, 2025
Gruen – The Pitch Smartarses Video Background For our 6th instalment of ‘The Pitch’, we again, were served with the task of “selling the unsellable”. This time, the brief was to convince Aussies to switch from smartphones, to dumbphones. Result Our...
by Eddie Coghlan | Dec 20, 2024
Massey Ferguson Big DNA Video | Print | Social Background Our brief was simple. Make an historic paint company an emblem for the new Australia. To sell this 85 year old high quality brand and its unique Australian made and owned credentials we extended its...
by Eddie Coghlan | Dec 20, 2024
Haymes Paint Paint on Australia Video | Print | Social Background Our brief was simple. Make an historic paint company an emblem for the new Australia. To sell this 85 year old high quality brand and its unique Australian made and owned credentials we extended...
by Eddie Coghlan | Dec 19, 2024
Gruen – The Pitch Buy Nothing Day Video Background For our 4th instalment of ‘The Pitch’, we again, were served with the task of “selling the unsellable”. This time, the brief was to promote national, “Buy Nothing Day”. Result We cast a young...
